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What on Earth are Instructional Designers for?

Updated: Mar 10, 2023

Once an employee X met another employee Y during their firm's annual conference. Employee X asked Y, "What do you do?". Instantly, the employee Y responded with confidence, "I am an Instructional Designer". To his surprise, employee X remarked, "Really? I never knew that our firm started expanding solutions into Interior Designing. Anyways, that's cool!"


What do you think about the response from the Instructional Designer?


What on Earth are Instructional Designers for?


Instructional designers are professionals who specialize in creating educational materials and experiences that engage and motivate learners. They use a variety of instructional strategies, technologies, and media to design and develop materials that help people learn and improve their skills. In this blog post, we will explore the role of an instructional designer and what they do to facilitate learning.

Instructional designers are involved in the entire process of creating instructional materials, from analyzing the needs of learners to evaluating the effectiveness of the materials. They work closely with subject matter experts, educators, and trainers to develop materials that are aligned with the learning objectives and meet the needs of the target audience.

Here are some of the key responsibilities of an instructional designer:


  • Conducting Needs Analysis: The instructional designer analyzes the needs of learners, the learning environment, and the available resources to design and develop materials that align with the learning objectives. They also identify any potential gaps in knowledge or skills and design materials to fill those gaps.

  • Designing Instructional Materials: The instructional designer designs instructional materials such as lesson plans, curriculum, assessments, and interactive activities that support the learning objectives. They use various instructional strategies and technologies to create materials that engage and motivate learners.

  • Developing Instructional Materials: The instructional designer develops the materials that they designed. This includes writing, editing, and creating graphics, audio, and video content that support the learning objectives. They also use authoring tools to create interactive activities and quizzes.

  • Evaluating and Updating Materials: The instructional designer evaluates the effectiveness of the materials they created. They gather feedback from learners, trainers, and educators, and use this feedback to improve the materials. They also update the materials as needed to ensure that they remain relevant and effective.

  • Collaborating with Subject Matter Experts: The instructional designer works closely with subject matter experts to ensure that the materials are accurate and up-to-date. They also consult with educators and trainers to ensure that the materials are aligned with the learning objectives.

  • Staying Up-to-Date with Industry Trends: The instructional designer stays current with the latest trends in the field of instructional design. They attend conferences, read industry publications, and participate in professional development opportunities to ensure that they remain knowledgeable and effective in their role.


In summary, instructional designers are professionals who design and develop materials that facilitate learning. They work closely with subject matter experts, educators, and trainers to create materials that are engaging, effective, and aligned with the learning objectives. They also evaluate and update the materials to ensure that they remain relevant and effective. By doing all this, they help people to learn and improve their skills, and ultimately achieve their educational and career goals.




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